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Marketing

OrangesSunday afternoon we had a big group of couples at our house.  I was hanging out with the men when Robin walks in and says, “There’s somebody at the door you need to talk to.”

Translation:  Somebody’s going to ask for our money, and you’re going to make that decision.

Optional Further Translation:  I don’t want to make that decision, but I reserve the right not to like it!  (She knows I’m a sucker for Girl Scouts, local bands, or anybody else raising money by selling something.)

This was no Girl Scout.  Boy Scout either.  It was a guy about my age.  And he was selling oranges.

That’s right, oranges.  Grapefruit, too.  And I bought them.  Half a case of them, in a household of two, for $39.50.

I live half a block from a major supermarket.  We don’t eat oranges that much.  Grapefruit?  Never.

But I bought.  And I’d like to tell you why.  (Yes, there are reasons beyond being a sucker.)

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Hanukkah HamSeth Godin shared this head-turning picture taken at a market in Greenwich Village. Here’s an idea sure to get somebody a promotion – Hanukkah ham! Seth’s comment: “Sometimes a little knowledge isn’t such a good thing.”

Where would we be without ideas? And where would the good ideas be without a few Hanukkah hams thrown in for good measure? Pets.com, New Coke, Volkswagon’s “Thing” and ketchup-flavored potato chips come to mind. Seemed like good ideas to somebody at the time.

Years ago Mad Magazine did a list of ad slogans that never quite made it to TV. Things like: [click to continue…]

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